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NayaxC50

Payment Processor · Unattended operators of any size — vending, micro markets, car washes, laundry, kiosks, amusement, office c…

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Overview

For unattended retail Nayax is close to a category default, and for good reason — it is the rare payments company that also handles telemetry, machine monitoring and remote management, which is the actual problem an operator with 400 machines has. The business is growing 28% a year and the economics are visible in public filings rather than asserted in marketing. What keeps it at B- is the service record: a 2.2-star Trustpilot across 474 reviews, 79 BBB complaints in three years with 32 in the last twelve, and a consistent theme of hardware faults meeting support queues. An operator should buy Nayax for the platform and budget for the support experience.

Best for: Unattended operators of any size — vending, micro markets, car washes, laundry, kiosks, amusement, office coffee, EV charging — who need payment acceptance and machine telemetry from the same system. It is also a sensible fit for an operator scaling past the point where cash reconciliation and manual route planning work, because the monitoring and management layer is the part competitors do not really match.

Strengths

  • + Nayax solves the unattended problem end to end — payments, telemetry, machine monitoring, remote management, loyalty and BI in one system. For an operator with a route of machines, the monitoring is worth as much as the acceptance.
  • + The US retail plan is published in full: $99 a month, device included, no transaction fee on the first $5,000 of monthly volume, 2.5% + 10c above that, weekly payouts. Publishing any plan at all is unusual in this category.
  • + Nayax states its processing fee is all-inclusive, covering bank interactions, terminal fees, interchange, acquirer processing, merchant account fees and chargebacks. For an operator running hundreds of small-ticket transactions, one number beats reconciling six.
  • + Twenty-one years old and publicly listed on both the Tel Aviv Stock Exchange (since May 2021) and Nasdaq (since September 2022), so its economics are in filed accounts rather than asserted in marketing.
  • + Real and audited scale: 1.553 million managed and connected devices, 125,400 customers, 815 million processed transactions and $2.056 billion of transaction value in the second quarter of 2026 alone.
  • + Growing quickly and broadly — revenue up 28.2% year on year in Q2 2026, with recurring revenue up 24.0% and device revenue up 40.2%, so growth is not coming from one line.

Trade-offs

  • – A 2.2-star Trustpilot across 474 reviews, dominated by support failures: hour-plus phone waits, unanswered emails, callbacks that never come, and a repeated pattern of attentive pre-sale service followed by silence after signing.
  • – 79 BBB complaints in the last three years with 32 closed in the last twelve. Some of that volume is consumers who saw 'Nayax' on a card statement from someone else's machine, but the operator complaints on file match the Trustpilot themes precisely.
  • – Hardware reliability is a recurring theme — terminals needing daily reboots, error states, and readers failing shortly after the warranty window with a paid replacement offered.
  • – Nayax settled with the Israeli Competition Authority on 3 February 2025 over allegations of anticompetitive practices and failing to obtain required consent for its acquisition of On Track Innovations. Nayax paid NIS 2.5 million (about $701,000) and CEO and Chairman Yair Nechmad paid NIS 240,000 personally.
  • – In July 2026 Nayax disclosed a cloud security incident in which data was exfiltrated from a cloud account belonging to a subsidiary. Nayax said the incident was contained to a non-core account and that it does not believe material information was disclosed; the claims made publicly by the threat actor about the volume of card data are the threat actor's, not verified.
  • – Only one plan is published. Unattended pricing — the actual core business — is quoted, so most prospective customers cannot compare Nayax on price before entering a sales process.

Fees in detail

  • Online rate: Not published separately; Nayax's business is overwhelmingly device-based rather than ecommerce.
  • International: Not published. Nayax operates in the United States, Europe, the United Kingdom, Australia, Israel and elsewhere, and pricing varies by marke
  • Disputes: Nayax states its processing fee is all-inclusive and covers chargebacks along with bank interactions, terminal fees, interchange, acquirer p

Standard published rate for a domestic online card payment. Confirm current pricing on Nayax's pricing page.

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