TrustlyB66
Bank & A2A Payments · Higher-ticket, repeat-purchase merchants where interchange is a material cost line and the customer relatio…
Overview
Pay by bank is the only credible structural answer to card interchange, and Trustly is, by its own account, the biggest company doing it. For a merchant with high average order values, thin margins and a repeat customer base, moving even a slice of volume off cards is worth real money. The catches are that Trustly is an enterprise sale with no published price, that a bank debit is not a card and carries return risk you have to buy protection against, that its regulatory record has a serious blemish on it, and that the company is currently growing volume while shrinking revenue and losing money mid-restructure. All four are manageable; none should be a surprise.
Best for: Higher-ticket, repeat-purchase merchants where interchange is a material cost line and the customer relationship is strong enough to survive an unfamiliar checkout — subscription services, travel, financial services, insurance, utilities, iGaming where permitted, and large-basket retail. Also for merchants who need irrevocable, verified funds rather than a card authorisation that can be pulled back months later.
Strengths
- + It is one of the largest pay-by-bank networks in the world, and by its own account the largest by volume. Its full year 2025 results report processed transaction volume up 17.6% to SEK 1,059.0 billion — the first year Trustly has carried more than $100 billion in total payment value — and it announced passing 120 million users in April 2026.
- + The cost argument is structural, not promotional: a bank-to-bank payment carries no interchange and no card scheme fee, so the saving does not depend on negotiating a better rate.
- + It is a regulated financial institution supervised by the Swedish Financial Supervisory Authority and the UK's Financial Conduct Authority, not an unlicensed intermediary.
- + Serious institutional backing and eighteen years of operating history — Nordic Capital has owned since 2018, Alfvén & Didrikson since 2011 and BlackRock since 2020, with more than 900 staff across offices on three continents — and it raised a EUR 375 million corporate bond in October 2025.
- + The guarantee products let a merchant choose their own risk position rather than accepting a single one-size return policy, which is genuinely more flexible than the card model.
- + Bank rails give irrevocable, verified funds. Once settled, there is no 120-day card dispute window hanging over the transaction.
Trade-offs
- – The Swedish Financial Supervisory Authority issued Trustly Group AB a warning and a SEK 130 million administrative fine on 22 February 2022 for failing to comply with central parts of the anti-money-laundering framework, with the deficiencies described as severe and concentrated in its gambling business.
- – No published pricing in any market. Rates, guarantee costs and settlement terms all come from a sales conversation, so there is no way to sanity-check a quote.
- – A Trustpilot score of 2.8 out of 5 across 3,361 reviews, with complaints centred on failed payments, money apparently stuck between bank and merchant, and no consumer phone line.
- – There is no card chargeback protection, so the risk profile is different from cards in ways a finance team must model — and the protection you do get is a product you buy, tier by tier.
- – The Partial Guarantee tiers specifically exclude unauthorised transactions, stopped payments and frozen accounts. A merchant who reads 'guaranteed' and stops there will find the exclusions in the worst possible way.
- – Consumers can be charged NSF fees when a Trustly payment fails — typically $25 to $35 in the US and as high as $50 where state law permits, and a flat CAD 25 in Canada. Those land on your customer, with your brand attached to the transaction.
Fees in detail
- Online rate: Trustly publishes no merchant rates in any market. Its US material argues the case for pay by bank against card costs without quoting its ow
- Disputes: There is no card chargeback, because there is no card. The equivalent exposure is a bank return — insufficient funds, an administrative retu
- Contract: Not published. Trustly is sold as an enterprise integration through a sales team and a merchant success manager; assume a negotiated term with volume commitments.
Standard published rate for a domestic online card payment. Confirm current pricing on Trustly's pricing page.
Startups on RevMRR using Trustly
RevMRR can't verify revenue through Trustly yet. Verify your revenue →